Our story /
My White Cotton began in Belgium with a straightforward mission: to create the best T-shirt. We aimed for something that looked great, felt amazing, and could stand the test of time.We source top-quality fabrics in Europe, making sure our materials are both comfortable and durable. Our designs are clean and our range is regularly updated to keep pace with the latest trends, ensuring you always look your best.
Who is
behind the brand?
behind the brand?
Meet Sofie, our most passionate brand ambassador and owner.
“Those who know My White Cotton from its very beginnings, know that the brand has always centered quality clothing, soft fabrics and upheld sustainable standards and ethical practices. This effort started with Laurence Soens. Laurence envisioned a sustainable cotton product with alluring softness for every body type and every skin type. As she built to make her vision come to life, the brand gained recognition.
As the brand grew, so did its potential. I felt a passion to represent this brand and spread the awareness for soft, organic cotton and beautiful basics. I think Laurence recognized my commitment, and felt confident that the brand would be in good hands.
With this new chapter comes the opportunity for fresh projects and ideas. As we develop new styles and designs, we remain dedicated to the comfort, softness, and sustainability our customers love. I believe in our product and its story, in the quality of timeless basics made to last. Our garments reflect our passions and our lifestyle, embracing simplicity and elegance.“
“Those who know My White Cotton from its very beginnings, know that the brand has always centered quality clothing, soft fabrics and upheld sustainable standards and ethical practices. This effort started with Laurence Soens. Laurence envisioned a sustainable cotton product with alluring softness for every body type and every skin type. As she built to make her vision come to life, the brand gained recognition.
As the brand grew, so did its potential. I felt a passion to represent this brand and spread the awareness for soft, organic cotton and beautiful basics. I think Laurence recognized my commitment, and felt confident that the brand would be in good hands.
With this new chapter comes the opportunity for fresh projects and ideas. As we develop new styles and designs, we remain dedicated to the comfort, softness, and sustainability our customers love. I believe in our product and its story, in the quality of timeless basics made to last. Our garments reflect our passions and our lifestyle, embracing simplicity and elegance.“
